Heatherwick Studio Unveils the Design for the Harley-Davidson Campus and Community Park in Milwaukee

Courtesy of Heatherwick Studio

Heatherwick Studio has been commissioned to redesign and alteration a cardinal constituent of Harley-Davidson’s Headquarters successful Milwaukee, US, the Juneau Avenue campus. The determination is acceptable to go a nationalist parkland and greenish gathering abstraction for the employees of the motorcycle company, arsenic good arsenic for the section community. In its center, the parkland features a large-scale amphitheater and sunken multi-use events abstraction designed to beryllium accessible to motorcycle riders. The task is acceptable to interruption crushed successful 2023, with the parkland becoming disposable for usage by the summertime of 2024.

Titled “The Hub,” the main diagnostic of the field presents an 83-meter-wide amphitheater. Its circular layout is adapted to treble arsenic a motorcycle driveway, implicit with parking bays, sidewalks, plants, and seats. The flexible plan aims to alteration the field into an charismatic gathering abstraction for ceremonial and informal assemblage events, promoting the ideas of togetherness for the community, riders, and employees.

The Hub presents views of the ceramic buildings connected the Juneau Avenue campus, the archetypal location of Harley Davidson. In the other direction, the parkland is sewn with 120 autochthonal works taxon of trees and perennials. The field is acceptable to beryllium expanded to see a marketplace street, a contemplative garden, and a quality playground.

The outdoor amphitheater volition beryllium built with 10 antithetic types of locally sourced brick, earthy wany-edge timber, and weathered steel. For this project, Heatherwick Studio volition collaborate with section offices. One of them is HGA, a Milwaukee architectural steadfast that volition enactment arsenic the designer of grounds and volition supply the civilian engineering, landscape, lighting, and exertion design.

Our extremity is to crook this historical mill onshore into a caller nationalist parkland for the radical of Milwaukee. We privation to marque an breathtaking assemblage abstraction wherever radical tin travel unneurotic with friends and household and acquisition the wildness of quality alongside spaces for food, show and play. The ambition is to item and observe renewed beingness successful the Near West Side of this precise peculiar city. - Thomas Heatherwick.

ON a akin note, Hofbauer Liebmann Wimmesberger Architekten and X Architekten person opened the KTM Motohall Showroom, a dynamic gathering that evocates the question of KTM motorcycles. In a bid for sustainability and innovation, Harley Davidson CEO Jochen Zeitz declared successful an interview that the institution is undergoing a semipermanent modulation with the purpose of becoming an all-electric brand.