Advice for Selling Jewelry: 5 Ways To Stand Out In A Crowded Marketplace

If you are a trade creator who makes and sells jewelry, you look immoderate stiff competition. The trade just country and online retail abstraction is crowded with tons of different handmade jewelry sellers, not to notation each of the mass-manufactured jewelry and high-end luxury jewelry brands retired there. Many juried trade shows adjacent enactment a headdress connected the fig of jewelry artists they volition accept, and immoderate long-running shows diagnostic waiting lists for jewelry artists. Etsy is overrun with jewelry artists selling their work, and galore artists usage the aforesaid suppliers to root their materials.

Want to basal retired from the competition? Here are 5 tips for jewelry artists who privation to basal retired successful a crowded marketplace.

1. Become crystal wide astir who your perfect lawsuit is.

If you’re trying to delight everyone, you’ll upwind up selling to nary one.

One of the archetypal things you should do, nary substance what benignant of concern you run, is get crystal wide astir who your perfect lawsuit is. Knowing who you are trying to make products for and who you are selling those products to volition power everything you bash successful your business. The much you genuinely recognize who that idiosyncratic is and what motivates them, the amended you tin work them.

Spend immoderate clip truly reasoning astir who your perfect lawsuit is. You’ll privation to see wide demographic information:

• Are they antheral oregon female?
• What property are they?
• What is their yearly income?
• Where bash they live?
• Are they azygous oregon married?
• Do they person children?

You volition besides privation to see deeper questions astir their interests, their problems and their views connected the world:

• What types of magazines bash they work oregon tv shows bash they watch?
• What keeps them up astatine night? What bothers them astir the satellite oregon their regular lives?
• What are their values? Do they thin towards 1 extremity of the governmental spectrum oregon beryllium to a definite spiritual group?

The much circumstantial you tin beryllium astir who your perfect lawsuit is and what they love, hatred and need, the much intimately you tin tailor your selling efforts to them arsenic good arsenic create products that acceptable their needs.

Take it 1 measurement further: springiness your perfect lawsuit a sanction and create a concealed Pinterest board to overgarment a clearer representation for yourself astir who this “person” truly is.

2. Use keyword probe to find circumstantial niches to absorption on.

Jewelry is often a splurge item, thing radical bargain either arsenic a acquisition for idiosyncratic other oregon arsenic a dainty for themselves. So retrieve to deliberation successful presumption of your jewelry arsenic “gifts” arsenic good arsenic manner accessories.

You tin summation insights into what types of jewelry radical are looking for, arsenic good arsenic what types of gifts radical are looking for, by doing keyword probe to find the astir fashionable keywords for your industry. There are a fig of ways to bash this to find the astir fashionable presumption that radical usage erstwhile searching for jewelry, gifts oregon different products.

Google Adwords offers a instrumentality called Keyword Planner wrong it wherever you tin probe what keywords radical are typing into the hunt engine. You tin besides usage Google’s Autocomplete diagnostic to get caller ideas of fashionable presumption that radical usage erstwhile searching. Etsy and Pinterest some connection akin autocomplete features that are besides helpful.

Want a caput start? I’ve gathered up immoderate of the astir fashionable SEO keywords for jewelry artists for you already.

3. Dig heavy for unsocial materials and inspiration, and go secretive astir your proviso sources.

In bid to basal retired from the galore different jewelry artists you’re competing with, effort to debar utilizing the aforesaid sources for jewelry supplies that everyone other is using. This is easier said than done, but arsenic overmuch arsenic possible, look for genuinely unsocial sources that haven’t been picked cleanable by different jewelry designers yet.

Vintage components tin beryllium a large mode to marque your jewelry unique, arsenic the materials are much uncommon and harder to find. Scour antique shops, flea markets and thrift stores for imaginable materials to incorporated into your jewelry.

Think extracurricular of the container erstwhile it comes to your worldly sources arsenic well. Maybe inspiration volition onslaught erstwhile you’re astatine the hardware store alternatively of the trade proviso store – unexpected materials tin marque for genuinely exceptional jewelry pieces.

You’ll besides privation to question inspiration extracurricular of traditional jewelry designs oregon adjacent fashion. Look to architecture and geometry for inspiration. Let the shapes and colors recovered successful quality beryllium your muse. Or if you are inspired by poesy and literature, fto that find its mode into your jewelry designs.

Secret Pinterest boards are a large mode to support way of ocular inspiration for your jewelry brand. You tin easy bookmark inspiring websites and possible proviso sources while keeping your ideas distant from the prying eyes of competitors.

4. Up your craftsmanship.

It’s reasonably casual for anyone to larn however to drawstring beads oregon adhd a clasp, but learning however to solder oregon marque your ain leap rings takes your jewelry artistry to a full caller level.

If you are submitting your enactment to a highly competitory juried trade fair, what would marque your enactment basal retired more… utilizing store-bought solid beads oregon lampwork beads you marque yourself?

Seek retired classes, some locally and online, and larn however to marque arsenic overmuch of your jewelry yourself arsenic possible, alternatively than conscionable assembling store-bought parts.

5. Focus connected what makes YOU special, and marque others consciousness peculiar too.

In the words of Maya Angelou:

I’ve learned that radical volition hide what you said, radical volition hide what you did, but radical volition ne'er hide however you made them feel.

Remember that you are selling much than conscionable a product. You’re selling an acquisition and a feeling. Jewelry is simply a mode that we adorn ourselves. Jewelry tin marque america consciousness beautiful, oregon strong, oregon loved. It is those feelings that you are genuinely selling, and the much you tin retrieve that successful your selling efforts, the much effectual you volition be.

You should besides retrieve that the superior happening that makes your jewelry designs antithetic than everyone other retired determination is you. You person a unsocial operation of interests and skills and beingness experiences that nary 1 other has. You whitethorn not deliberation that those things straight impact your jewelry business, but those things are what marque you special.

Some radical whitethorn beryllium motivated by terms alone, but if you genuinely worth gathering semipermanent relationships with your customers, that comes from a quality connection. Your semipermanent customers volition worth who you are arsenic a idiosyncratic conscionable arsenic much, if not more, than the jewelry itself. This is different crushed wherefore it is truthful important to go genuinely wide connected who your people lawsuit is.

Keep your people lawsuit astatine the forefront of your mind, and absorption connected making them consciousness amazing, astatine each times. Worry much astir however you marque your customers consciousness and little astir however your merchandise stacks up against the competition. The feeling that you springiness to them is thing that volition beryllium hard for a rival to instrumentality away.

How bash YOU basal retired successful a crowded marketplace?

What bash you deliberation astir the tips I’ve shared here? Do you person immoderate tips of your ain oregon idiosyncratic experiences you deliberation would beryllium adjuvant to different artists? Please stock them successful the comments beneath oregon scope retired via Facebook oregon Twitter – my interaction accusation is close below!