9 Tips for an Amazing Fall Craft Show Season

August 22, 2022 by Rebecca George

Craft fairs successful the autumn months tin beryllium precise profitable. Shoppers are looking for vacation gifts, Halloween costumes, and seasonal location decor for the remainder of the year.

If you program up of clip and bring the close benignant of products, the autumn shows volition spell smoothly for your handmade business. Let’s look astatine the easiest ways to execute occurrence astatine upcoming events!

1. Apply successful the Summer
Keep your eyes unfastened for autumn trade amusement announcements and applications successful the summertime months. They often capable up quickly, truthful cheque societal media and motion up for email lists to support way of the dates. Once you’ve been accepted you tin past denote your upcoming selling events connected societal media!

2. Don’t Overbook Shows
As tempting arsenic it whitethorn beryllium to use for each amusement successful the fall, effort to take carefully. The autumn and wintertime vacation buying play tin marque handmade concern owners consciousness overwhelmed and adjacent exhausted. If you person 2 oregon 3 shows booked for 1 play it mightiness upwind up being intolerable without hiring an employee. Space retired your events truthful you person astatine slightest a play oregon 2 escaped successful the autumn to recuperate and drawback up connected your work.

3. Create Seasonal Merchandise
This is simply a large one: bring your merchandise that reflects the season! Products that are timely volition bash good astatine autumn trade shows. Items similar vacation ornaments, autumn wreaths, scarves and mittens (since it volition soon beryllium acold successful the Northern Hemisphere), and comfortableness foods are ever large sellers. Always enactment existent to your handmade business’ benignant erstwhile expanding your merchandise line. Also, don’t hide to bring seasonal items for men arsenic well!

4. Adjust Your Displays
For autumn shows you should see tweaking your displays to bespeak the season. If you usually usage agleam florals for your display, swap them retired for autumn leaves oregon vacation colors. You tin adjacent overgarment your displays truthful they spell with your seasonal items. Just marque definite immoderate changes you marque inactive acceptable with your business’ branding and the guidelines of the trade show.

5. Discount Off-Season Items
If you inactive privation to bring immoderate outpouring and summertime products to the show, see offering a merchantability bin oregon discounting them. This is simply a large mode to besides get escaped of misprints oregon “oops” items and other banal that whitethorn not merchantability until the adjacent year. Don’t marque it look cheesy oregon enactment a elephantine “Sale” motion successful your booth, but you tin connection immoderate products astatine a somewhat little price. Even conscionable a tiny motion with the terms mightiness get bargain shoppers to prime these items.

6. Make a Mailing List Sign-Up Sheet
Fall trade shows are the cleanable clip to turn your email list! Place a notepad oregon expanse of insubstantial and a pen connected your array with columns shoppers tin capable retired with their name, email, etc. After the show, you tin adhd them to your email mailing database to support them up to day connected your adjacent trade amusement and products. You tin adjacent connection an inducement (like an point raffle) to promote sign-ups!

7. Take Several Forms of Payment
Providing your customers with the enactment to wage by currency oregon recognition paper volition guarantee you don’t suffer immoderate income astatine autumn trade shows. Sometimes radical lone transportation plastic, truthful marque definite you person a recognition paper processing strategy relationship acceptable up ahead of time. There are galore options- including Square, Etsy’s “Sell Now” feature, and PayPal- each with their ain paper readers and apps. You tin adjacent advertise astatine your booth that you instrumentality recognition cards, expanding the likelihood that shoppers volition marque a purchase.

8. Bring Gift Sets
Gift sets oregon baskets are besides a large mode to summation income astatine autumn trade shows. You tin bundle your goods unneurotic based connected a theme, colour scheme, oregon merchandise type, oregon adjacent collaborate with different handmade business. Make the acquisition sets portable successful a handbasket oregon pouch with bully packaging and customers volition emotion them! Always cheque with the show’s organizer to marque definite acquisition sets are allowed.

9. Provide Beautiful Packaging
And finally… packaging! This tin truly instrumentality your trade just customers’ acquisition to the adjacent level. It depends connected what you are selling, but bring items similar acquisition boxes, insubstantial paper, decorative bags, ribbon, and more. But ne'er stroke your fund connected packaging- inactive effort to bargain astatine wholesale rates and successful bulk if imaginable to prevention money. You tin complaint for elaborate wrapping, oregon connection it arsenic a peculiar woody for purchases implicit a definite amount. Customers volition admit the other touch.